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Gojek Rich Brian Hijack
LOCATION
Indonesia, New York and Los Angeles.
YEAR
2019
During the rebrand of Indonesian Tech Giant, Gojek. Vj and his team came up with a brand proposition of " With Gojek There Must Be a Way ( Anything is Possible )" And came up with a smart social hijack with took the nation by storm.
They collaborated with Rich Brian and broke the internet when they delivered an Indonesian Meal to him in NYC in 48 hours. And to reward them he stuck their logo in his music video for 2 seconds. Insane.
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