Zalando Summer of Sports

It was the summer of sports, but not being the official sponsor of any tournament that was tough. We needed to launch a summer sports look book for our fashion eCommerce client of ours across Europe. So we came up with an idea of getting famous athletes to help those who aren't really known for their involvement in physical sports.

We collaborated with Pusha T, Lewandowski and many others in this shoot. We created outdoor billboards, TVCs and social media ads. Zalando hit amazing business results for this one.