Insight

GenZ's don't really care about the Olympics or the athletes Visa paid millions to sponsor.

Idea

Humanising the athletes and getting them to collaborate with young, up and coming GenZ creators to turn their passion of music, fashion, art into something cool.

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Combining tech and passion points to create something across social platforms. Vayner launched this multimarket, multi platform social docuseries that helped level up young GenZ creators.