VJ
WHAT CAN I DO?
WELL I TALK A LOT, THINK A LOT.
CREATIVE DIRECTION
90%
PROMPT ENGINEERING
60%
CONCEPTING
95%
BRANDING
85%
DIGITAL
80%
STRATEGY
85%
SHOOTING & EDITING
90%
I'M
VJ
ANAND.
SINGER.
ILLUSTRATOR.
WEB DESIGNER.
ART DIRECTOR.
CONTENT STRATEGIST.
MARKETEER.
CREATIVE DIRECTOR.
CHANGE AGENT.
CULTURE HACKER.
VJ
It's not about winning awards.
It's not about being famous.
It's about putting a smile on people's faces, making them cry
or inspiring them to go out and do something good.
And that's what I try to do with my work. To move people.
I am a digital native with the experience of doing through the line work across the globe. Kickstarting my career in Asia, I have dabbled in activation work in Bangkok, to being on the clients side in Samsung Singapore, to ATL, BTL, Social media and dark marketing in Malaysia. I've even set up an internal agency leading a creative, social and content department in Indonesia's first decacorn tech giant. I've helped my team to several Agency of the Year Awards, Cannes Lion, LIA, NY Fest, Adfest, Spikes metals but the best award to me is winning over the hearts of the consumers.
I am a change agent. A growth hacker. I have revitalised two agencies and turned them around into award winning agencies within two years. Built an internal agency within Indonesia's largest decacorn. Worked with data and business intelligence and worked with talents all across the globe, even working with celebrities like John Legend, Pusha T, Lewandowski and more. Led global pitches and won several beating huge agencies to it but my greatest pride is seeing my juniors become amazing leaders. "It's all about building the right culture and people always comes first to me. The agency and work will flourish if you get that right" - VJ
PORTFOLIO
These are just some of the campaigns I'm proud of.
Most of it was executed by the brilliant creative teams I've had the pleasure of working with.
GO-JEK
SUPER APP
GO-JEK
ANAK BANGSA BISA
GOJEK Rich BRIAN
HIJACK
EVEREADY
BOOK OF PLAY
LIBRESSE
euphemismS FIGHTS BACK
MERCEDES
INSTADRIVE
VISA
MAGIC
EXPEDIA
VACATIONIZER
MERCEDES
MASTERCLASS
THE
HAPPIEST MEAL
ANMUMCURIOUS
KID
PRUDENTIAL
DO GOOD
Experience
2022
VAYNERMEDIA EMEA
ECD, EMEA + GLOBAL CREATIVE OPERATIONS
Promoted to a Global role and moved to London. Working on global pitches, global campaigns for Pepsico and a huge Olympics campaign.
2020
VAYNERMEDIA APAC
2018
GO-JEK
SENIOR VICE PRESIDENT OF CREATIVE
Indonesia's first unicorn start-up, now a tech giant in South East Asia with 100m orders a month. Was brought in to lead a department that handles Creative, Strategy, Media, Social, In App Content, Activation and creative for the region.
2011-2016
TBWA GROUP MALAYSIA
GROUP EXECUTIVE CREATIVE DIRECTOR
Started off with the sister company Creative Juice with 12 creatives and promoted to Group ECD with 57 creatives under me in 2015. Won Gold AOTY Agency of the year. Most Creative and Effective Agency in Kancils and Effies in 2016. Won A silver Cannes Lion in Branded content and numerous awards in my 4 year stint here. Lead and won two regional pitches.
2007-2010
BBDO PROXIMITY MALAYSIA
DIGITAL CREATIVE DIRECTOR
Lead the digital team in Proximity and worked mainly on the Hotlink Telco account. We built sites, made games and did digital engagement pieces. Won several local creative awards. Was instrumental in winning several huge business pitches here. Worked on many regional jobs, Jakarta - BCA, India - 7up, Korea - HP.
2004-2006
OGILVY
ART DIRECTOR
Worked on the total CIMB bank rebranding and CI book. My main account was Heineken Malaysia. Worked on several activation ideas for Heineken.
HEAD OF CREATIVE / ECD APAC
Was hired by Gary Vaynerchuk to lead and help build his APAC setup. We have grown from zero to 63 people in 7 months. We are now the global content agency for SKII, regional content agency for OPPO and a few others.
2016-2018
BBDO MALAYSIA
GROUP EXECUTIVE CREATIVE DIRECTOR
Came in to an creative team of one having lost a huge business and turned it around. Now leading an agency of 26 creatives. 2017 was our best new business year with an all time high in terms of business wins. A Silver and Bronze in Spikes and Adstar Korea and AOTY Bronze Creative Agency of the Year 2017.
2010-2011
CHEIL/SAMSUNG SINGAPORE
CREATIVE DIRECTOR
Was in charge of launching several key products for the mobile and electronics division. Notably working with internet sensation Merton for the Samsung Galaxy 5 launch.
2006-2007
RIVERORCHID BANGKOK
HEAD OF ART
Learnt and worked on mainly activation campaigns across the golden triangle. Worked on telco, beer and bank accounts in Cambodia, Bangkok, Vietnam and Laos.
1999-2004
XM MALAYSIA
OGILVY INTERACTIVE
CELL NETWORK
WEB DESIGNER
First few job after graduating with a B.Sc in Digital Media. Designed websites.
AWARDS
Some of the Awards I've picked up along the way.
2019
Indonesia's Media agency of the Year and 3rd most Creative agency of the year
GOJEK
2017
Adstar Silver
Film Craft
Spikes Asia Silver
Music Craft
Spikes Asia Bronze
Film Craft
2015
Cannes Silver Lion
Branded Content
Spikes Asia Silver
Branded Content
London International Award Silver
New York Festival Silver & Bronze
2011-2016
Kancil Malaysia's Creative Agency of the Year
Campaign Asia Creative Agency of the Year
Campaign Asia Digital Agency of the Year
...and many more.
CONTACT
If you think i'm funny, good looking or worth having a chat with.
Call me, maybe.
Tel: +60123039630
